Anastasia Mareva's profile

PORTFOLIO - issue 3


Portfolio  issue 3
Editorial selection of my University works late 2020/21
Saint Petersburg State University, Faculty of Arts, curator Konstantin Starcev​​​​​​​

Starting with the reflections about optical art, it gets way further until Valentino’s branding.  Printed, sewn and glued by myself.

64 pages, 210 × 280 mm, Russian​​​​​​​​​​​​​​

   
I. optical art logos and signs
The first goal is to deceive the eye, provoke it into a fake reaction, cause the "nonexistent" image. Op Art is an anomaly.
    
     
     

logos and signs  →  apply to products​​​​​​​


​​​​​​​II. Valentino's fashion show branding
It was an experience; a journey through a kind of emotion – and even for us it was a dream, as Pierpaolo Piccioli said.


 III. perfume branding
Visual identity for the perfume set named SQUEEZE. The theme of odor is a pressureprint and photograph obtained by printing from a negative. Metaphorical flacon is made of concrete and eucalyptus.
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PORTFOLIO - issue 3
Published:

Owner

Project Made For

PORTFOLIO - issue 3

Published:

Creative Fields